Kansas City SEO

I just want to take a quick minute and give you an idea of how much traffic Twitter can produce. We have seen during our testing that Twitter will send 3 – 4 visits per link for every 1,000 followers in you account. This only speaks to the quantity of traffic, not the quality. In terms of quality, the traffic is not that great. We see very little activity from this traffic and see most of these visitors as “just looking”. While the volume is good we would still like to see better quality.

Other notes:

I have not mentioned the quality of the followers. Most of these test accounts contain a random cross-section of the Twitter population. You can imagine, there are ways to do a better job of building a quality list of followers.

We have also done testing around specific days of the week and specific times of the day. The purpose was to determine the optimal days and times for messaging. I am happy to share that information if you are interested, but I can tell you it varies by industry or vertical. It also varies by message theme. Leave a comment if you are interested in more.

Scale:

Remember you can scale with multiple Twitter accounts. You can also scale with the tweet frequency. Where there is a will there is a way.

Happy tweeting!

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There is some good information in an article I just found on Twitter (go figure).  The article provides some quick summaries of different stories all related to Twitter and how people are having success with the platform. 

How can you make money on Twitter? 

Should you sell your tweets?  For how much? 

Should you pay for Twitter followers? 

What are some good tools to leverage for Twitter? 

Take a look at the attached article and you will be on your way to the answers to some of these questions. 

Lauren Indvik, at Mashable, has written a nice blog post detailing the latest happenings in the social media space.  Her coverage touches on the following:

• Myspace sale likely coming
• Real-time social media usage is up
• AMBER Alerts are now available on Facebook – Great use of social media for the greater good
• Foursquare partners with Examiner.com for local content
• Social gaming is set to eclipse the $1 Billion mark in 2011 – We know it is big and Zynga is the current market leader with FarmVille, Mafia Wars, CityVille, and others

There was a good post by Matt McGee regarding linking out to other websites and the affect that would have on your own in terms of ranking.  I tend to agree with Matt that outbound linking is important and is a part of Google‘s algorithm when ranking a website.  There has always been a theory that you want your website to be at the center of its content universe.  While this is great in terms of inbound links it is also important to understand that a good expert will always name their sources.  If Kansas City SEO wants to be the center of the universe for SEO in Kansas City then we need to have people who link to the site for those terms.  In turn, we need to link to other sites that support our conversation and strengthen our viewpoint.

There was also talk in the article and comments about the strength of links coming from social media sites vs. those coming from a blog.  I tend to agree that links coming from blogs are important and are generally not flagged for nofollow like links on social sites.  This said, I still think it is important for people to understand the perception of social media sites by people who surf the web.  Social sites are enjoyable, they keep people connected, they allow people to share information, and it is where people tend to spend the majority of their time online.  Google and the other search engines recognize this and pay special attention to links being shared on those platforms.  Even though they are nofollow, I can assure you they are being followed.  If you want to, you can test this using a brand new website.  Only alert people to the website via social links and they will most certainly be followed by the crawlers.

So in conclusion, share the love.  When you reference someone else’s work on your website or in the social space, link to them.  You would like the same from them.  This not only generates goodwill for your website, it helps signal to the engines that your site is in fact a center of information in your industry.

It has been reported that Foursquare has recorded more than 1 million check-ins in a single day.  This is an important development in that it signals Foursquare is a major player who is on the move in the social space.  It is also telling that locationally-aware mobile devices are becoming pervasive in our society.  I look for this number to continue growth on an exponential path during the foreseeable future.