I just wanted to give a quick example on the importance of keyword selection.  I am doing some analysis on keywords for the insurance industry and noticed an opportunity in the auto and car insurance sector.  It seems people search for auto insurance on average 13.6M times per month.  Car insurance is queried 11.1M times per month. 

The corresponding cost-per-click (CPC) for auto insurance is $30.44, while the CPC for car insurance is $14.66.  This means that we get more than a 50% discount for nearly the same volume of traffic (81.6% to be exact).

Taking this one step further, we see that the daily clicks on auto insurance are estimated at 7,101, while car insurance drives 8,161 clicks per day.

To summarize, by selecting car insurance you will be paying less per month for more traffic.  I realize the traffic quality is another piece of the puzzle, but hopefully you can see the importance of keyword selection through this illustration.

InsuranceCPC 300x122 Importance of Keyword Selection

As of 7/6/2010

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