Link Building Methods

Author: Bartosz Kalinowski

The core of Google's ranking algorithm is anchor text and inbound links. Below are a few recommendations on how to manage links.



Fewer Reciprocal Links

Reciprocal links are easy to detect and may be subject to negative valuation. Most reciprocal links that are discovered by a search engine follow a long waiting period of approval. Sometimes up to 3 months. Try to keep your reciprocal links under 10% of your total linkage.

Use Keywords in Anchor Text

Use variations of your keywords in your anchor text. Using the exact same anchor text in the majority of your links may raise red flags insofar as natually occurring links tend to not use identical anchor text.



Varied IP's

Using hundreds of domains on a single Class C IP Block to create link popularity for yourself is practically useless in terms of search engine ranking. But it increases visibility to users and that always helps. Generally it is more effective to have links scattered across multiple IP's

Create Related Links

Link counts as a proper link if it's in the same neighberhood. The page with the link should be similar in topic to the page it links to. Proximity of keywords surrounding the actual link is also important.

Online Press Releases

Any newsworthy event you may have, do a press release. Write an article and publish it with a link back to your site. You can start with your favourite online news porta or local newspaper.

Maintain Quality Content

Create useful informational pages which attract links. Maintain quality content that your visitors will enjoy viewing and recommend your website to their friends.

Free Stuff in Exchange for Links

That's probably one of the best methods to obtain natural links to your website. By "natural" I mean links which are placed by internet users out of their own accord. Offer something useful and your see your PR increase.

Blogs & Forums

Contribute intelligently and participate in online communities via blogs or forum discussions. Include a link to your website in your signature.

These are just a few, yet fundamental techniques in link building stategies. If you're thinking about starting a link campaign, hiring an seo consultant will save you a lot of money and time.

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